Vanilla Sky caters to the young and fashionable shopper, ages 16 to 45, who embrace the latest trends. Consumers look to Vanilla Sky as their destination for high-end fashion at reasonable prices.

The Vanilla Sky stores are designed to appeal to a young, fashion forward customer. The store layout encourages foot traffic by featuring top trends and price-point items. The environment is full of natural light, music and staffed with young, fashionable sales associates who can lead customers through a diverse collection of fast-fashion items.

The Vanilla Sky team inclues buyers with extensive experience in millennial fashions, merchandisers who take a hands-on approach to the business, and young fashionable sales associates in-sync with the pulse of the market.